Method

Three supply lines. One lab.

Every engagement runs the same way, and ends with a certificate: the data, the eval, the provenance record, and the rights.

01

Supply line 01

Inside your walls

We record work your people already do, and the reason behind each call, at the moment they make it.

A counter camera catching how an associate actually handles a return, not the order the manual lists.

02

Supply line 02

Across the market

The same protocol run at several sites, so a finding holds up outside one building.

Four locations running one intake script, so a pattern is a pattern and not a local habit.

03

Supply line 03

Out in the field

Our collectors go where the work is: a cab, a route, a dock. Camera and mic on from the first minute.

A collector riding a service route for a week, recording the call and the reason given.

A field audio recorder, a coiled lavalier microphone, and a squared stack of blank forms
The labProtocol desk
Lab layer

Every line runs through the same lab

Protocol design, collector training, quality review, and the eval that ships with the set. The supply line changes; the standard does not.

The engagement

Four steps, in order, every time.

Every dataset ships with its own eval

  1. 01

    The Question

    We write down the one decision you want a model to get right. If we cannot state it in a sentence, we are not ready to collect.

  2. 02

    The Protocol

    We design the capture: who, what modality, how long, what counts as a label, and what would falsify the result.

  3. 03

    The Run

    We collect on your ground with your people. Consent, redaction, and chain of custody are settled before day one.

  4. 04

    The Certificate

    You receive the data, the eval, the provenance record, and the exclusive rights. The set is yours.

One question is enough to begin.

Backing

Backed by Y Combinator and General Catalyst.

We go inside companies and record how the work really gets done. The company owns every record.

  • 01Y Combinator
  • 02General Catalyst